We connected Ram Trucks with the extreme rider Pol Tarrés to create Boundless, a project that put the brand’s “Built to Serve” spirit into action, meeting Pol’s need for freedom, endurance, and performance. From concept development to influencer relations and social media content, we crafted a narrative that showcased Ram’s capabilities through Pol’s adventures. The content generated over 1.5 million views on the brand’s Instagram channel.